Hsu Ken Ooi Product Manager / Founder, Eggsprout

Experience

04/08 - Present

at Eggsprout in Seattle, WA

08/06 - 02/08

at ZAAZ in Seattle, WA

Assess the client’s analytics sophistication and business needs to recommend the web analytics
tool that will deliver the most value
Collaborate with the development team during the tool implementation process to ensure that the
configuration is aligned with the client’s business requirements and the data is accurate
Create a monetization model for the client’s web channel that assigns monetary value for key
behaviors, identifies and prioritizes areas of improvement
Present key findings, develop the story and recognize opportunities for growth in a client facing
capacity.
Work in conjunction with business owners from companies such as Nike, Ford and Converse to
define goals, identify key performance indicators and create reports that measure website
performance

04/06 - 07/06

at CSG Openline in Redmond, WA

Designing a SQL database that consolidates information from all projects into a framework that
allows for the ability to identify partner tendencies on a large scale and determine successful modes
of contact
Developing a new client service utilizing regression models to deliver profiles and trend analysis of target partners to facilitate informed decision making
Constructing a standardized and automated information process solution that will provide consistent
results and eliminate non-value adding steps

06/05 - 09/05

at Xilinx in San Jose, CA

Worked jointly with marketing to realize a process of extrapolating web metrics and analyzing the
data for insight into the business
Provided design specification to internet caching provider of reports that would be valuable to
customers in analyzing effectiveness of their caching deployment
Supported the marketing group by spearheading a project to develop a statistical model to forecast
future bandwidth cost and behavior based on possible environmental changes due to
internal/external factors utilizing PERL and R
Analyzed dramatic internet bandwidth consumption changes, developed explanatory presentation,
and presented findings to management team

06/99 - 08/01

at Intel in Portland, OR

Instructed marketing personnel on the individual PC’s they would be demonstrating
Constructed and prepared PC’s exhibiting Intel’s future technologies to be shown at keynote
speeches by Intel executives, industry trade shows and conventions

Forum Posts

Just wanted to let you know that you're site looks great! I especially like the header!

posted by Hsu Ken Ooi

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Hsu Ken Ooi